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Who Exactly is the 2018 Private-Label Shopper?

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Though the term “private label” long has been associated with cheaper, generic knockoffs of well-known national brands, a closer look at the emergence of four highly successful direct-to-consumer private brands indicates that the stereotype might be shifting—and it sheds light on the new reality of the private-label consumer class. Evaluating Warby Parker, Mack Wheldon, Casper…

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