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Retailers Lean Into Private Brands for Differentiation

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

As retailers continue to look for ways to differentiate themselves, they’re paying more attention to private brands—and providing the supply chain enhancements necessary to unlock the collections’ full potential. During the first quarter earnings calls, retail executives explained the importance of house brands in their product assortments. Walmart, for one, has recently “stepped up” its…

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