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Why This New Marketplace Wants to Be the Anti-Amazon

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Nearly seven months after it raised a $50-million seed round, e-commerce solutions startup Project Verte announced the beta rollout of MyVerte, a marketplace for brands that’s powered by blockchain. If marketplaces like Amazon and eBay center around offering customers what can seem to be a cluttered chaos of choice, then MyVerte strives to be the…

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