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Here’s Why Provenance Made a $40M Investment in MeUndies

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Anthony Choe is a big believer in customer loyalty, and that’s a key reason why his firm Provenance has acquired a minority stake in the underwear brand MeUndies. Provenance’s $40 million investment will help the men’s and women’s underwear, sleepwear and loungewear brand expand its design, production and distribution capabilities, as well as build its…

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