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Amid Retail Lockdown, DTC Brands Use Personalization and Virtual Consults to Engage

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

The direct-to-consumer boom continues to rock retail. Amid a global pandemic, the tactics used by these scrappy startups have revolutionized the consumer experience, with the potential to create lasting shifts in the ways that brands engage with shoppers. In a webinar hosted by PSFK entitled “Why We Need Innovation in E-Commerce,” executives from leading web-based…

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