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Amid Retail Lockdown, DTC Brands Use Personalization and Virtual Consults to Engage

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The direct-to-consumer boom continues to rock retail. Amid a global pandemic, the tactics used by these scrappy startups have revolutionized the consumer experience, with the potential to create lasting shifts in the ways that brands engage with shoppers. In a webinar hosted by PSFK entitled “Why We Need Innovation in E-Commerce,” executives from leading web-based…

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