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Why Retailers Need to Relearn How to Tap into Consumers at a ‘Primal Level’

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

In a world where phrases such as ‘the retail apocalypse’ and ‘the death of the high street’ have become commonplace, shopping starts to sound like a bummer. But it’s possible for merchants to bring the fun back to the whole experience if they commit to understanding the psychology behind why we do it in the…

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