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Tech-Driven Engagements, Customization Define Puma’s New NYC Flagship

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Where else in New York can you race like Lewis Hamilton, play footie while getting coached by a Barcelona forward and learn the secrets of streetwear customization from Chinatown Market—all under the same roof? As of Thursday, at Puma. The athletic brand officially opened the doors of its new 18,000 square-foot flagship, which the brand…

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