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Puma, VF and Nike Could Face Uphill Battle in China

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

China’s Covid policy and power problems could mean more trouble ahead for Western brands. Puma, VF and Nike have already warned about turmoil in the Chinese market. Meanwhile, new restrictions could be ahead to curb a new wave of coronavirus infections in Northern China. In August, an outbreak disrupted Nanjing port operations for several weeks…

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