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These 4 Megatrends Are Shifting Retail’s Landscape, PwC Says

The retail scene is shifting rapidly, and it has become more important for companies to understand their customers and what drives their businesses. For many omnichannel merchants, this is a balancing act between investing in their e-commerce infrastructure and marketing, while adapting their brick-and-mortar stores to meet customer needs, accordion to Ellen Rodriguez, managing director…

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