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Apparel’s New Normal? More Consumers Shop Online but Spend Less

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

Apparel retail has taken some major hits throughout the COVID-19 pandemic, particularly during April when apparel sales declined 16.4 percent, but as more consumers have gotten acclimated to shopping online, hordes have flocked to the channel. In the week of May 3-10, apparel retailers  generated an average weekly revenue growth rate that was 69 percent…

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