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Apparel’s New Normal? More Consumers Shop Online but Spend Less

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Apparel retail has taken some major hits throughout the COVID-19 pandemic, particularly during April when apparel sales declined 16.4 percent, but as more consumers have gotten acclimated to shopping online, hordes have flocked to the channel. In the week of May 3-10, apparel retailers  generated an average weekly revenue growth rate that was 69 percent…

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