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Peloton Leads Trio of Niche Apparel Launches

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

From major companies like QVC to the esports team Immortals, brands this week are using apparel launches to grow their pull with niche audiences. Peloton introduces private label Peloton debuted a new private-label brand, Peloton Apparel. The popular fitness platform began selling apparel in 2014, but, historically, these drops have been limited to seasonal and…

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