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Peloton Leads Trio of Niche Apparel Launches

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

From major companies like QVC to the esports team Immortals, brands this week are using apparel launches to grow their pull with niche audiences. Peloton introduces private label Peloton debuted a new private-label brand, Peloton Apparel. The popular fitness platform began selling apparel in 2014, but, historically, these drops have been limited to seasonal and…

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