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QVC Begins Live TV Streaming on Gen Z’s Favorite Platform

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Multi-platform video commerce retailer QVC is now livestreaming its shopping shows on YouTube TV. The shows began last week, and QVC is currently the only livestream shopping channel on YouTube TV, a  service that has attracted more than 3 million subscribers watching 85-plus channels across news, entertainment, sports, movies and  on-demand TV shows. It is…

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