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Ralph Lauren Wades Into the Sharing Economy With Rental Debut

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Ralph Lauren believes shoppers are vying for The Lauren Look, and the American heritage brand is delivering with a new apparel subscription service. After teasing a rental play in 2019, the Lauren Ralph Lauren brand announced the program’s launch Tuesday, offering shoppers the opportunity to rent a broad and size-inclusive selection of the label’s womenswear…

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