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Ralph Lauren Wades Into the Sharing Economy With Rental Debut

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Ralph Lauren believes shoppers are vying for The Lauren Look, and the American heritage brand is delivering with a new apparel subscription service. After teasing a rental play in 2019, the Lauren Ralph Lauren brand announced the program’s launch Tuesday, offering shoppers the opportunity to rent a broad and size-inclusive selection of the label’s womenswear…

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