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Ralph Lauren Wades Into the Sharing Economy With Rental Debut

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Ralph Lauren believes shoppers are vying for The Lauren Look, and the American heritage brand is delivering with a new apparel subscription service. After teasing a rental play in 2019, the Lauren Ralph Lauren brand announced the program’s launch Tuesday, offering shoppers the opportunity to rent a broad and size-inclusive selection of the label’s womenswear…

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