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Rebecca Minkoff Just Launched a New Way to Rent

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Rebecca Minkoff is the first to debut CaaStle's new Borrow button, allowing fashion shoppers to rent directly from the brand's e-commerce.
Rebecca Minkoff's live fashion show in September.
CREDIT: WWD

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On Wednesday, Rebecca Minkoff became the latest womenswear label to embrace rentals, employing new back-end technology from B2B retail tech platform CaaStle to bring the new service to life. The “Clothing as a Service” provider—responsible for the launches of Ralph Lauren’s rental program, The Lauren Look, in March—concurrently announced the launch of Borrow, a new…

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