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Post Malone Crocs Collab Shows the Power of the Influencer

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Influencers and brands can be strange bedfellows but there’s nothing odd about the bottom-line results that the right partnerships can yield. Take face-tattooed rapper Post Malone, whose red-hot one-off collaboration with Crocs sold out in 10 minutes and helped power the original ugly shoe brand to $261.1 million in third-quarter revenue, 7.3 percent higher than…

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