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Post Malone Crocs Collab Shows the Power of the Influencer

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Influencers and brands can be strange bedfellows but there’s nothing odd about the bottom-line results that the right partnerships can yield. Take face-tattooed rapper Post Malone, whose red-hot one-off collaboration with Crocs sold out in 10 minutes and helped power the original ugly shoe brand to $261.1 million in third-quarter revenue, 7.3 percent higher than…

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