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Post Malone Crocs Collab Shows the Power of the Influencer

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Influencers and brands can be strange bedfellows but there’s nothing odd about the bottom-line results that the right partnerships can yield. Take face-tattooed rapper Post Malone, whose red-hot one-off collaboration with Crocs sold out in 10 minutes and helped power the original ugly shoe brand to $261.1 million in third-quarter revenue, 7.3 percent higher than…

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