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Outdoor Winter Wear Next in Line for Pandemic Lift

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As they have throughout the coronavirus pandemic, outdoor footwear and active apparel seem primed to be one of retail’s brighter spots going into winter. In March, as gyms closed and states passed stay-at-home orders, consumers turned to running and home exercise equipment to stay healthy and active. Then, as those orders lifted and people began…

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