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Rent the Runway’s ‘Closet in the Cloud’ Checking in at a Hotel Near You

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Three years ago, Rent the Runway pivoted its occasionwear rental business to launch the unlimited clothing subscription model that now generates most of its turnover. Now, a partnership with Marriott International-owned W Hotels represents the next step in the steady evolution of the fashion unicorn’s mission to build a “closet in the cloud” and give…

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