Denim is alive and well, despite recent murmurs to the contrary, according to a report by retail analytics company Edited.
The firm tracked jeans sales over the last three years from 25 women’s retailers*. The data collected showed that the release of new denim styles has steadily increased over the years. There was an 8.6 percent increase in new denim arrivals in Q1 ’16 compared to Q1 ’15; that was a 21 percent increase from Q1 ’14 and a 78 percent increase from Q1 ’13.
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