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Consumers Love Shopping In Stores—But Check for Better Prices Online

Brick-and-mortar is alive and well. But despite the fulfillment that consumers get from a thoughtful in-store experience, they’re likely covertly checking their phones for a better price on products in the fitting room. According to a new report from research and marketing solutions firm Resulticks, close to three quarters (74 percent) of shoppers say they’re…

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