Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Retail App Users See More of Your Product Catalog and Spend Accordingly, Study Finds

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A new study probing the behaviors of app-happy shoppers versus retail patrons who forego downloading a store app indicates how mobile apps can pad a business’s bottom line. A pair of researchers hailing from Texas A&M University sought to explore how branded retail mobile apps influence not just digital behavior but offline activities as well,…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!