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Retail App Users See More of Your Product Catalog and Spend Accordingly, Study Finds

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

A new study probing the behaviors of app-happy shoppers versus retail patrons who forego downloading a store app indicates how mobile apps can pad a business’s bottom line. A pair of researchers hailing from Texas A&M University sought to explore how branded retail mobile apps influence not just digital behavior but offline activities as well,…

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