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Why Retailers Should Optimize BOPIS to Prevent a ‘Customer Revolt’

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

An industry survey has found that retailers that can maintain short wait times for their BOPIS services see clear improvements in future reorders and overall customer satisfaction compared to businesses that fail to do so. Consumers were four times more likely to reorder from the same retailer when their BOPIS (buy online, pick up in…

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