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Strength in Numbers: Why Brand Convergence Boils Down to Retail Relevance

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Brand convergence seems to be the new normal in retail—but partnering with another business that has its own image and needs comes with pitfalls as well as rewards. Target very well might have been the one to make collaborations mainstream decades ago, bringing high-end brand diffusion lines literally to the masses, but today brands and…

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