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Shoppers Believe Inventory Availability Is at Its Worst

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Seven out of 10 consumers believe stock-outs are worse today than they were during peak pandemic-induced panic buying. Retail Insight’s survey of 1,000 U.S. shoppers published last month suggests product availability is bad in stores (54 percent) and potentially worse online (61 percent). “For the most part, shoppers are understanding of the well-publicized and multifaceted…

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