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How Retail Contraction Has Sparked a War for Market Share

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The headlines fixated on the number of retail stores that are closing are only telling half the story. With every darkened door, there’s opportunity for a still-viable competitor to scoop up share. And J.C. Penney and Macy’s, in particular, are actively working to ensure abandoned shoppers turn to them in the future. While Jill Soltau,…

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