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New Shop-in-Shop Experience Offers Fresh Take on the Pop-up Shop

Inditex, PVH, McKinsey, Greats, Lever Style, Jefferies & more on stage Oct. 17. Don't miss Sourcing Summit NY.

On Thursday, the Tanger Outlets in Riverhead, N.Y. got a taste of pop-up retail’s newest flavor. R | Evolution is the latest experiment in the temporary retailing phenomenon, bringing a rotating selection of curated brands to consumers every 90 days in a shop-in-shop pop-up experience. The initial cohort of 10 emerging brands on display at…

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