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Most Shoppers Think Twice About Your Return Policy Before Deciding to Buy

How well brands manage returns can make or break the customer experience. Smart returns platform Returnly released its first consumer behavior study on Wednesday, focusing on shoppers’ behaviors at the point of product returns. Surveying 4 million shoppers from across the U.S. who shopped at some of the country’s fastest-growing DTC e-commerce sites, Returnly found…

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