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Most Shoppers Think Twice About Your Return Policy Before Deciding to Buy

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

How well brands manage returns can make or break the customer experience. Smart returns platform Returnly released its first consumer behavior study on Wednesday, focusing on shoppers’ behaviors at the point of product returns. Surveying 4 million shoppers from across the U.S. who shopped at some of the country’s fastest-growing DTC e-commerce sites, Returnly found…

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