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Revolve Courts Gen Z With Newly-launched Site

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The Revolve Group launched its newest venture this week: an e-commerce site called Superdown, which caters explicitly to Gen Z. While Revolve.com has long been a favorite of millennials seeking the latest in festival wear or wedding attire, the company’s new site will hone in on younger consumers who are looking for a trend-forward, affordable…

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