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New Denim Brand by Ex-Under Armour Execs Introduces Handcrafted Premium Denim at Affordable Prices

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

A new denim brand founded by former Under Armour executives Henry Stafford and Steve Battista aims to change the way consumers perceive premium denim. Pittsburgh, Pennsylvania-based Revtown recently launched its first collection of men’s denim, available exclusively through the company’s website. Revtown’s jeans are constructed with Decade Denim, the company’s patented four-way stretch fabric made…

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