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New Denim Brand by Ex-Under Armour Execs Introduces Handcrafted Premium Denim at Affordable Prices

A new denim brand founded by former Under Armour executives Henry Stafford and Steve Battista aims to change the way consumers perceive premium denim.

Pittsburgh, Pennsylvania-based Revtown recently launched its first collection of men’s denim, available exclusively through the company’s website.

Revtown’s jeans are constructed with Decade Denim, the company’s patented four-way stretch fabric made with Italian yarn, which the company says is the secret behind the jeans’ perfect fit. And despite the superior quality fabric, these jeans are less than half the price of the average pair of designers.

“With Decade Denim, we’ve created a level of comfort, fit and feel that hasn’t been experienced in a pair of jeans,” Henry Stafford, Revtown cofounder and CEO, said.

The launch includes two styles, the slim straight cut Sharp and the roomier Automatic. Each style retails for $75. Both styles are available in multiple washes, including coal black, steel grey and dark indigo.

The brand has also made it easy to find the perfect fit with its Find Your Fit tool, which recommends sizes based on data collected from customers (height, age and weight).

In addition to denim, Revtown also has a Pima cotton shirt collection, available in four styles: crewneck, V-neck, henley and polo. Shirts retail for $30-$40.

Consumers wanting to shop for multiple items can take advantage of the Revtown Crate, a build-your-own option where shoppers choose any two pairs of jeans and any three shirts for $210.