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New Denim Brand by Ex-Under Armour Execs Introduces Handcrafted Premium Denim at Affordable Prices

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

A new denim brand founded by former Under Armour executives Henry Stafford and Steve Battista aims to change the way consumers perceive premium denim. Pittsburgh, Pennsylvania-based Revtown recently launched its first collection of men’s denim, available exclusively through the company’s website. Revtown’s jeans are constructed with Decade Denim, the company’s patented four-way stretch fabric made…

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