The e-commerce site and research company announced the opening of a custom-developed pop-up shop, #SummerofCotton, to celebrate their two-year partnership.
“The pop-up shop concept evolves our collaboration with Rue La La in an exciting way,” said Kim Kitchings, SVP of consumer marketing for Cotton Incorporated. “Today, retailers and consumers are trying to find the balance between online and in-store shopping. A concept pop-up shop bridges the gap and gives consumers a chance to touch and feel a curated collection of fine cotton apparel available through Rue La La,”
#SummerofCotton will be open at 144 Newbury Street in Boston from June 4-5. The pop-up shop allows customers to shop the collaboration collection early before it launches on RueLaLa’s website next Monday.
In addition to having early access to the collaboration collection, customers will be able to see products that are regularly online. The pop-up shop will feature outfit solutions for seasonal occasions, including outdoor weddings and music festivals. It will also feature a DJ, GIF photo booth, fashion illustrator, treats, free tote bags and a special appearance from Damsel In Dior blogger Jacey Duprie.
After the pop-up shop closes on Sunday, #SummerofCotton will be live online at 3 p.m. EDT from June 6-13. Rue La La’s 16 million members who were not able to attend the event will have access to all products from the collection as well.
Jeff Steeves, Rue La La’s SVP of marketing, spoke about Rue La La’s partnership with Cotton Incorporated. Both companies are planning a new online shopping experience this October.
“An enormous amount of the products Rue carries, from fashion to home, are made with cotton, so the continuation of this partnership is very natural and seamless for both of us,” Steeves said.