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Rue La La Expands International E-Commerce Capabilities

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Rue La La is expanding to new markets.

The flash-sales site is extending its reach to members in 219 countries and territories, connecting consumers around the world with women’s, men’s and children’s clothing on desktop and mobile platforms.

“Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States,” Rue La La chief executive Mark McWeeny said. “It’s thrilling to be able to share our brand and capabilities with a new audience.”

Rue La La recently partnered with global technology leader Pitney Bowes to incorporate its Borderfree Retail Platform. This collaboration allows the flash-sale site’s international members to have a personalized shopping experience without cross-border issues. Pitney Bowes facilitates local currency adaptation and provides global consumers with dependable shipping.

“As we continue to see consumer demand grow around the world for the latest in fashion and home decor, Pitney Bowes is thrilled to be collaborating with Rue La La,” said Pitney Bowes’ global e-commerce president, Lila Snyder. “We are looking forward to using our deep experience with cross-border e-commerce to bring the Rue La La experience to new members from across the globe.”

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