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How Gen Z’s Diverse Shoppers Will Spend This Back-to-School Season

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Retailers that offer an assortment of apparel that underscores inclusivity may find themselves in higher demand this back-to-school season, especially with young, racially and ethnically diverse Gen Z consumers. A recent joint study from Rue21 and market research firm CulturIntel analyzed 13.2 million social conversations and surveyed 5.2 million of the brand’s loyalty customers, gleaning…

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