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How Gen Z’s Diverse Shoppers Will Spend This Back-to-School Season

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Retailers that offer an assortment of apparel that underscores inclusivity may find themselves in higher demand this back-to-school season, especially with young, racially and ethnically diverse Gen Z consumers. A recent joint study from Rue21 and market research firm CulturIntel analyzed 13.2 million social conversations and surveyed 5.2 million of the brand’s loyalty customers, gleaning…

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