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Rue21’s Latest Launch Meets at the Corner of Esports and Streetwear

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Rue21 is merging the likes of streetwear and esports for a Gen Z-oriented collection as the gaming community continues its convergence with apparel and street culture. The limited-edition gaming streetwear collection is designed to be both accessible and affordable, and ultimately bridge the gap between esports and the general market consumer. The first launch in…

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