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Rue21’s Latest Launch Meets at the Corner of Esports and Streetwear

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Rue21 is merging the likes of streetwear and esports for a Gen Z-oriented collection as the gaming community continues its convergence with apparel and street culture. The limited-edition gaming streetwear collection is designed to be both accessible and affordable, and ultimately bridge the gap between esports and the general market consumer. The first launch in…

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