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How Rue21 Crafts ‘Fashion-Right’ Assortment Ahead of Back-to-School

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Since emerging from the COVID-19 pandemic, Rue21 outperformed all internal expectations including sales, comparative year-over-year sales and EBITDA. The company says it reported a record uptick in comparable store sales after reopening its 670 stores by the end of June, as well as a record month in terms of gross margin. The specialty retailer opened…

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