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Popup Shop Curates Cotton Fashion at Saks

Saks Fifth Avenue and Cotton Incorporated have collaborated on “Creating Moments in Cotton: Shopping for Luxury Apparel in 2020 with Comfort and Style,” a cotton shopping event that began this week and runs through Nov. 3.

The event takes place on Saks.com, in 10 select Saks Fifth Avenue stores and on Instagram.

“All consumers seek a balance of familiarity and a closet refresh to boost their spirit in this unprecedented time,” said Kim Kitchings, senior vice president of consumer marketing for Cotton Incorporated. “The ‘Creating Moments in Cotton’ retail event with Saks Fifth Avenue meets the luxury consumers’ needs, at this retail intersection, presenting an immersive shopping experience whether they are ready to shop in-store or find solace shopping online for comfortable  and fashionable styles, ideal for how they work, socialize and unwind today.”

Saks and Cotton Inc. are showcasing three trend categories to refresh consumers’ spirit and closet with three ways to shop and be inspired with comfortable cotton styles from an array of fashion brands.

A Saks.com, customers can discover seasonal men’s and women’s styles for Instagrammable photos, luxe cotton loungewear, and seasonless fashions for weekend getaways.

At Saks stores, consumers can shop women’s contemporary fashions at The Cotton Shop popup within select Saks stores through Oct. 20 in Manhattan; Boston; Chicago; Atlanta; Beverly Hills, Calif; Brickell/Miami, Fla.; Atlanta; San Francisco; Philadelphia; Greenwich, Conn., and Chevy Chase, Md.

A fashion influencer “social series” on Instagram features picks from Jenn Im, Karen Blanchard, Sarah Butler, Ryan Clark and Jessica Clements.

“We are pleased to bring the ‘The Creating Moments in Cotton’ partnership to life not only in our Saks Fifth Avenue stores, but also directly into our customers’ homes both online and through our immersive Instagram experience,” said Emily Essner, chief merchandising officer at Saks Fifth Avenue. “At Saks, we strive to deliver on our promise to make it easy to wear and experience the best.”

As part of the Hudson’s Bay Company brand portfolio, Saks operates in 43 cities across the globe, with a digital presence at saks.com and through its mobile app.

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.