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Most Shoppers Are Unimpressed With Your Attempts at Personalization

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Every online seller’s goal is to put the right product in front of the right customer at just the right time, but data released by SAP indicates you probably aren’t doing it right—and could be missing out on sales in addition to alienating shoppers who have more choices than ever. Online, e-commerce firms walk a…

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