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20% of Consumers Fear Their Favorite Brands Will Go Out of Business

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

It’s no secret that retail—and commerce more broadly—have changed in the age of COVID-19. And according to new research, some shifts in consumer behavior may be here to stay. Nearly one-quarter (24 percent) of survey respondents said that the coronavirus crisis has caused their purchasing patterns to change permanently, according to a report from e-commerce

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