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Can Brands Pandemic-Proof Their Sales Strategies by Going DTC?

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

As the pandemic continues to wreak havoc on the world economy, apparel and footwear brands are attempting to shift gears to spur sales and recoup losses. Retailers like department stores have been among the hardest hit in the sector, and many brands are turning instead to building up their own direct-to-consumer channels to try and…

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