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Can Brands Pandemic-Proof Their Sales Strategies by Going DTC?

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

As the pandemic continues to wreak havoc on the world economy, apparel and footwear brands are attempting to shift gears to spur sales and recoup losses. Retailers like department stores have been among the hardest hit in the sector, and many brands are turning instead to building up their own direct-to-consumer channels to try and…

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