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Can Brands Pandemic-Proof Their Sales Strategies by Going DTC?

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

As the pandemic continues to wreak havoc on the world economy, apparel and footwear brands are attempting to shift gears to spur sales and recoup losses. Retailers like department stores have been among the hardest hit in the sector, and many brands are turning instead to building up their own direct-to-consumer channels to try and…

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