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Contemporary Women’s Fashion Darling Scoop is Back—and Walmart’s Got It

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Aiming to build “the Ultimate Closet,” Walmart exclusively has relaunched Scoop as its private brand for fashion-forward customers. Denise Incandela, head of fashion for Walmart U.S. e-commerce, said Scoop long has been considered a pioneer in boutique shopping, “beloved by fashionistas and celebrities on the hunt for up-and-coming designers or that perfect piece to complete their…

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