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With Rentals, Selfridges Helps Shoppers ‘Try Out a Different Kind of Style’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As consumers look to ditch their sweats for more exciting fashion fare, Selfridges is taking on the rental market. Powered by rental platform Hurr, which partnered with the British department store on a limited rentable capsule last summer, Selfridges has launched a new program dubbed Selfridges Rental through its e-commerce site. The retailer’s buying team…

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