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With Rentals, Selfridges Helps Shoppers ‘Try Out a Different Kind of Style’

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As consumers look to ditch their sweats for more exciting fashion fare, Selfridges is taking on the rental market. Powered by rental platform Hurr, which partnered with the British department store on a limited rentable capsule last summer, Selfridges has launched a new program dubbed Selfridges Rental through its e-commerce site. The retailer’s buying team…

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