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Shein’s the Most-Mentioned Brand on TikTok

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Although Shein has largely flown under the radar despite its rampant popularity with Gen Z, the fast-fashion e-tailer may be apparel’s biggest breakout success this year. And with rumors buzzing that the Chinese e-commerce company may be filing for an IPO, industry watchers will be glued to the retailer’s every move. Shein’s overall success and…

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