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Shein’s the Most-Mentioned Brand on TikTok

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Although Shein has largely flown under the radar despite its rampant popularity with Gen Z, the fast-fashion e-tailer may be apparel’s biggest breakout success this year. And with rumors buzzing that the Chinese e-commerce company may be filing for an IPO, industry watchers will be glued to the retailer’s every move. Shein’s overall success and…

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