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Shinola Hotel Wants to Revive Downtown Detroit and Get People Shopping

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Shinola makes watches and wallets—so why not a hotel, too? The brand centered on creating American jobs while designing beautiful, timeless products is taking a page out of the book written by labels like Ralph Lauren and Tommy Bahama that have made hospitality an important component of their largely apparel-based businesses. In fact, Tommy Bahama’s…

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