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Shipping Influences Purchases More than Product, Price and Customer Service, Survey Finds

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With 70 percent of consumers doing the majority of their shopping online, shipping and return experiences are having a greater impact on the shopping journey. According to a report from e-commerce shipping software firm ShipStation, a package’s journey from warehouse to doorstep is essentially the last touchpoint consumers have with a brand or retailer once they’ve…

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