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Shopify Could Rival Amazon’s First-Party Sales, KeyBanc Says

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Online retail giant Amazon.com Inc. could face a viable competitor in Shopify Inc., according to KeyBanc analyst Josh Beck. KeyBanc’s checks and bottom-up segment model suggest Shopify’s gross merchandise volume will eventually rival Amazon’s first-party sales, Beck wrote in a note to investors Sunday. “Overwhelmingly positive” feedback from partners, developers and merchants at three recent…

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