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Why the Shopify-TikTok Alliance is Good for Small Merchants

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

TikTok is seemingly everywhere these days, and while its potential retail foray appeared to start with Walmart through a pending deal with Oracle, the company is already extending itself further into the e-commerce ecosystem. The social media phenomenon, known for its short-form videos, is partnering with Shopify in a move that gives more than 1…

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