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Why the Shopify-TikTok Alliance is Good for Small Merchants

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

TikTok is seemingly everywhere these days, and while its potential retail foray appeared to start with Walmart through a pending deal with Oracle, the company is already extending itself further into the e-commerce ecosystem. The social media phenomenon, known for its short-form videos, is partnering with Shopify in a move that gives more than 1…

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