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Why the Shopify-TikTok Alliance is Good for Small Merchants

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

TikTok is seemingly everywhere these days, and while its potential retail foray appeared to start with Walmart through a pending deal with Oracle, the company is already extending itself further into the e-commerce ecosystem. The social media phenomenon, known for its short-form videos, is partnering with Shopify in a move that gives more than 1…

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