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Born Online, These Tech Innovations Drive In-store Engagement

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Experiential retail attempts to rekindle the spark in brand-consumer relationships that has flickered out in the e-commerce age. And stores are finding that many of the same technical innovations that drive online shopping can be applied to in-store shopping trips, engaging consumers before, during and after an in-store visit. In a panel session at the…

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