Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Will Taylor Swift T-Mall Merch Spur 11.11 Shoppers to Spend on Foreign Brands?

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Singles Day in China is expected to break sales records again this year, but many consumers are now saying they will focus their spending on domestic brands. An AlixPartners survey of more than 2,000 Chinese consumers says patriotism was a top reason (62 percent) why shoppers will focus their 11.11 spending on native-born brands versus…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands