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Will Taylor Swift T-Mall Merch Spur 11.11 Shoppers to Spend on Foreign Brands?

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Singles Day in China is expected to break sales records again this year, but many consumers are now saying they will focus their spending on domestic brands. An AlixPartners survey of more than 2,000 Chinese consumers says patriotism was a top reason (62 percent) why shoppers will focus their 11.11 spending on native-born brands versus…

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