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Coronavirus Drives Consumers to Crave—or Cancel—These Colors

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Shoppers have slowed down significantly when it comes to spending, and brands and retailers are delving into potential tactics to recoup their losses. Many fashion insiders are weighing the benefits of a pack-and-hold strategy, wherein this year’s out-of-season goods would be saved for a debut in 2021. Rather than liquidating merchandise through deep discounts over…

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