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Coronavirus Drives Consumers to Crave—or Cancel—These Colors

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Shoppers have slowed down significantly when it comes to spending, and brands and retailers are delving into potential tactics to recoup their losses. Many fashion insiders are weighing the benefits of a pack-and-hold strategy, wherein this year’s out-of-season goods would be saved for a debut in 2021. Rather than liquidating merchandise through deep discounts over…

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