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Coronavirus Drives Consumers to Crave—or Cancel—These Colors

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Shoppers have slowed down significantly when it comes to spending, and brands and retailers are delving into potential tactics to recoup their losses. Many fashion insiders are weighing the benefits of a pack-and-hold strategy, wherein this year’s out-of-season goods would be saved for a debut in 2021. Rather than liquidating merchandise through deep discounts over…

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