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Coronavirus Drives Consumers to Crave—or Cancel—These Colors

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Shoppers have slowed down significantly when it comes to spending, and brands and retailers are delving into potential tactics to recoup their losses. Many fashion insiders are weighing the benefits of a pack-and-hold strategy, wherein this year’s out-of-season goods would be saved for a debut in 2021. Rather than liquidating merchandise through deep discounts over…

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