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An Alarming Number of Shoppers See the Store’s Relevance Declining

The smartphone and its role in the shopping journey is perhaps the aspect of retail today that most reliably generates hand-wringing, inviting questions about where exactly the mobile device is effective in influencing a mercantilism bottom line. Just last week Publicist.Sapient’s SVP of commerce and “retail geek” Jason Goldberg questioned what’s happening in mobile commerce…

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