Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

One Social Platform is a Complete Sales Bust—and it May Not Be the One You Think

There’s been a growing concern among brands that perhaps they’re overpaying for the influence of influencers, but a new study shows the exorbitant sums may be well worth it. That’s because the delicate balance most influencers are able to strike between promoting a product and absorbing it as part of their lifestyle, is what resonates with…

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!