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One Social Platform is a Complete Sales Bust—and it May Not Be the One You Think

There’s been a growing concern among brands that perhaps they’re overpaying for the influence of influencers, but a new study shows the exorbitant sums may be well worth it. That’s because the delicate balance most influencers are able to strike between promoting a product and absorbing it as part of their lifestyle, is what resonates with…

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