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How Brands are Turning Likes Into Dollars

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Savvy brands are honing their social commerce skills—and with good reason. Used correctly, social media delivers sales and data that provide lasting dividends. The challenge is learning how to grow, engage and inspire followings in a way that prompts them to reach for their wallets. It’s an art and skill that eludes the biggest and…

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